Multi-tools for Monsters

For this project for Leatherman Tools, I created a series of illustrations reimagining classic Halloween characters through the lens of Leatherman’s iconic multi-tools. Each character was paired with a specific tool that fit their personality, quirks, or practical needs. These images were shared on their website and social media, and the campaign won the 2024 Most Creative Campaign award. It was awarded by customer.io, an email marketing platform, at a holiday party for Portland-area marketers. It was one of three campaigns highlighted, among 100 or so submissions.

Leatherman's reshare of award.